MAJOR LEAGUE GAMING GROWS EXPONENTIALLY
MLG continues to break attendance records. The most recent event attracted a record 20,000 spectators to the Anaheim Convention Center. But that’s just the icing on the cake. Pro gaming’s explosion in the U.S. is the result of live streaming of video game competitions across the nation and around the globe. The Anaheim stop delivered over 35 million stream views, which marks another record.
With over 1,000 gamers from around the globe competing, viewers from 171 countries watched four live streams during the three-day, double elimination tournament online at www.majorleaguegaming.com for a total of more than 2.6 million hours of video consumed.
What advertisers like Red Bull, NOS, Stride, Dr Pepper, and PlayStation love about these events is that gamers are glued to their screens. The average user time per stream was more than three hours. MLG is working with Streamworks to deliver live and on-demand coverage of all 2011 and 2012 Pro Circuit competitions.
-John Gaudiosi. forbes.com